Increase Network Participation with Automated Marketing Programs. Re- engaging Franchise Participation. Our client, a cruise franchisor, was experiencing difficulty engaging their network of 8. While they provided effective marketing materials to support their franchises in promoting cruise vacations, the cruise franchisor had a challenge – influencing their franchisees to use and distribute their marketing collateral on a regular basis. This was due to: Time Constraints – Many franchisees purchased their agency as part- time employment, either as a post- retirement opportunity or a secondary job. Are you looking for the top affiliate programs on the web? Look no further, here is a hand-picked list of some of the best affiliate networks and programs.They didn’t have extra time to market their business regularly, even though collateral was readily accessible. Ineffective Incentives – The cruise franchisor provided ad funding as an incentive to promote their cruise offers, which offset the advertising costs for their franchises. But with the existing time constraints, the franchisees did not have time to access their marketing funding. Franchisee Experience – Many of the franchisees weren’t computer savvy, choosing to focus on what was familiar instead of learning new skills or computer programs. Learn what the best Marketing Automation Software is and what features define it. Read 4346 reviews of 101 different Marketing Automation solutions.
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December 2016
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